IMPACT COMMUNICATION

Sharing the impact of Earth Observation (EO) for development

The Global Development Assistance (GDA) Cross-Cutting Activity – “Communicate · Connect · Cooperate” (CCC) is the communication hub of ESA’s GDA programme. It is dedicated to amplifying the visibility, accessibility, and adoption of Earth Observation (EO) in international development.

Led by Evenflow and partnered with GOPA.Com and Vizzuality, this activity develops and delivers the GDA’s overarching communication strategy. Our goal is to:

• Communicate – Highlight how EO strengthens development finance, disaster resilience, climate adaptation, and sustainable growth
• Connect – Engage International Financial Institutions (IFIs), local implementers, EO experts, and the development community
• Cooperate – Inspire collaboration and knowledge exchange that leads to concrete EO uptake in global development programmes

Through tailored storytelling, data visualisation, and digital outreach, GDA CCC bridges the gap between cutting‑edge EO solutions and the people shaping development on the ground.

Our communication ecosystem

To make the GDA programme’s impact visible, understandable, and actionable , we have built a full ecosystem of communication tools :

ESA’s GDA Impact Sphere

1. An interactive 3D globe showcasing real GDA case studies around the world
2. Visualizes EO data layers and case studies results for IFIs and partners
3. Offers clickable case studies and maps that bring EO applications to life

News items & stories

• Written and visual stories highlighting how EO transforms development operations
• Focus on institutional uptake by the IFIs
• Accessible, concise and rich in data visuals

Impact Newsroom

• Video series showcasing EO applications, field success stories, and interviews
• Features decision-makers and experts using ESA’s GDA services
• Designed to inform and inspire adoption in development finance workflows

YouTube Channel

• Central hub for video content and tutorials
• Shares event highlights, impact episodes, and case study animations

LinkedIn

• Professional outreach platform for announcements, stories, and events
• Strengthens ESA’s GDA presence within the EO and international development community

Our approach to communication

1. Impact‑driven – We focus on the real‑world outcomes of EO in development, not just the technology.
2. Storytelling with data – Case studies come alive through maps, dashboards, and visual narratives.
3. Audience‑first – Every product is designed for IFIs, practitioners and policy‑makers to make EO actionable.

Consortium Members